Zara - probably one of the most successful fashion retailers worldwide. The brands business strategy seems to be solid, with them succeeding in so many key areas they seem to be performing extremely well in a notoriously competitive industry. So what are Zara’s key strengths that appear to be keeping them at the very top of their game?
Imagine going to a restaurant or booking a holiday without checking reviews and scouring websites beforehand. Sounds like a foreign concept to us in this day and age. Well, that used to be the reality! I remember my Dad telling me about a time when he booked a holiday to Corfu, only to turn up and see the hotel was nothing like what it looked in the brochure.
Liking, commenting, sharing…things we all mindlessly do every day on our social media platforms. Now imagine if all that networking can get you discounts on products you desire! Introducing “Social Commerce”. The new craze which is sweeping its way through the tech-savvy millennials who get discounts by sharing with friends and inviting them to buy products with them via the app Pinduoduo, which already has 114 million Chinese users.
This is a great article that I wrote for our partner company Convertaroo all about how User-Generated Content can develop your brand, grow your business and change your whole marketing strategy by putting your customers at the core of every decision you make.
We’ve heard some crazy myths in our time; dogs can’t look up, don’t eat before a bath, the whole landing on the moon thing (oops!) but unfortunately there are many myths that affect small businesses to - especially online.
Unilever's powerful ad campaign for Lynx. The Lynx brand has always been about empowerment and portraying an image of the 'lynx man' or the 'lynx effect'. However this campaign is completely different from anything I've seen from the brand before.