Posts tagged fashion

Unilever's powerful ad campaign for Lynx. The  Lynx brand has always been about empowerment and portraying an image of the 'lynx man' or the 'lynx effect'. However this campaign is completely different from anything I've seen from the brand before. 

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Workwear - On Shoot Style

Photoshoot day, usually manic, plenty of running around like a nutcase. Inside - sometimes outside. I learnt along the way that shoot day is never a normal 9 - 5 day. So believe it or not dressing for the occasion is sometimes as important for the people behind the camera as it is for the people in front of it. 

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Winter Edit - How to Wear your Hunters.