Posts tagged Fashion
Zara's Winning Marketing Strategy

Zara - probably one of the most successful fashion retailers worldwide. The brands business strategy seems to be solid, with them succeeding in so many key areas they seem to be performing extremely well in a notoriously competitive industry. So what are Zara’s key strengths that appear to be keeping them at the very top of their game?

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Luxury x Streetwear - How Streetwear is taking over The Luxury Market

The Luxury Market is changing. Major fashion houses like Louis Vuitton, Balenciaga and Gucci are embracing the change in consumer spending habits and striving to attract a younger demographic of customers, more specifically millennials.

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Socialise to Shop: A New Way of Shopping

Liking, commenting, sharing…things we all mindlessly do every day on our social media platforms. Now imagine if all that networking can get you discounts on products you desire! Introducing “Social Commerce”. The new craze which is sweeping its way through the tech-savvy millennials who get discounts by sharing with friends and inviting them to buy products with them via the app Pinduoduo, which already has 114 million Chinese users.

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Tommy Hilfiger Adaptive Clothing Campaign

Tommy Hilfiger are working on pushing the fashion industry forward and making designer fashion accessible for everyone. 

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Workwear - On Shoot Style

Photoshoot day, usually manic, plenty of running around like a nutcase. Inside - sometimes outside. I learnt along the way that shoot day is never a normal 9 - 5 day. So believe it or not dressing for the occasion is sometimes as important for the people behind the camera as it is for the people in front of it. 

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