Lilala KIDS


MARKET: Childrenswear, Childrens sleepwear. Organic Cotton Clothing. Hypoallergenic clothing for children. 

COMPANY LOCATION: Melbourne, Australia. 

Work Completed in Sheffield, UK. 

Lilala KID was built when Astrid Fernandes desired to have the purest organic cotton sleepwear for her own children. It's from there that she created a range of kids sleepwear that was chemical free and truly soft to touch following her discovery of organic Peruvian pima cotton.

Lilala KIDS sleepwear has no neck tags to scratch, no zippers or buttons to come undone or tangle with hair, no drawstrings that make night time visits to the bathroom difficult and no fasting clips - plus, by only using natural organic fibres that breath with your child's skin, will ensure a great nights sleep.


TASK: For Lilala KIDS I conducted a short market research project. I worked on in depth research of the US children's sleepwear market. Discovering and understanding the regulations of the creation of children's sleep wear products enabled the company to perfect their product range and expand into new markets. Lilala KIDS now ships products to customers around the world and have been featured in publications such as Vogue and Glamour magazine.